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The 25th Annual Marketing Partner Forum
January 24, 2018 - January 26, 2018
In January 2018, Marketing Partner Forum returns to Terranea Resort in Rancho Palos Verdes, CA to celebrate its 25th anniversary. Designed for law firm partners and the industry’s senior-most marketing & business development professionals, our three day summit welcomes some of the brightest minds around for a series of workshops, breakouts, keynotes and panels set against the breathtaking Southern California coast.
Manzama Speaking Session – Thursday, Jan. 25 at 2:45 PM
Signs Taken for Wonders: Evolving Law Firm Data-Driven Strategies in Profitability, Performance and Practice
In 2018, the existence of data analytics professionals and lawyer-scientists at some of the nation’s most progressive firms reflects the paradigm shift currently roiling much of the AmLaw 200. Thanks to a dramatic influx of technology and talent, leading firms are exploring once-fantastic possibilities around predictive analytics, practice management and improved service delivery—a reality far too often confused with visions of robot lawyers. This panel welcomes some of the nation’s most imaginative firms for a comprehensive take on the state of data analytics capabilities today. Our panel will offer concrete examples of how their firms are marrying business intelligence with key initiatives such has client service, business development, talent management and more.
Peter Ozolin, Co-Founder, Chief Executive Officer & Chairman, Manzama
Bennett B. Borden, Partner & Chief Data Scientist, Drinker Biddle & Reath LLP
Dr. Andrew Duchon, Data Scientist, Manzama
Kimberly Leach Johnson, Partner & Firm Chair, Quarles & Brady LLP
Dr. Zev J. Eigen, Global Director of Data Analytics, Littler Mendelson P.C.
Timothy Murphy, Partner & Co-Chair, Aboriginal, Government Relations, Project Finance, Infrastructure & Energy, McMillan LLP