Republished with permission from: American Association of Law Libraries, AALL Spectrum November/December 2016, Volume 21, No. 2
Inspired by a former C-suite law firm executive’s experience trying to distribute information on a firm-wide level, content intelligence platform Manzama—which is also the name of the Oregon-based company that created it—was launched in February 2010.
The product originally acted as a legal news aggregator, providing a way to divvy up relevant information to different teams and individuals based on profiles that users customize.
Six years later, Manzama has grown to incorporate subscription service-based content, eNewsletter creation and distribution capabilities, and a team of analysts who draft customized reports for clients.