“This is the third post in a five part series on Competitive Intelligence. Check out the first post “What General Counsels Care About” and the second post “Analyze how you stack up!” to catch on this can’t miss series covering key areas of competitive intelligence with Manzama Co-Founder and CEO, Peter Ozolin.
Week # 3: How Being Aware of Lateral Movements Can Lead to New Revenue
By now most firms will acknowledge that at least some percentage of expected growth will come from a firm’s ability to attract new partners–there’s nothing revolutionary there. Traditional methods call for some sort of needs analysis or an outside agency to assist in identifying target laterals. In other cases, it’s much less formal, e.g., “hey, I met this partner over at firm XYZ and I think he might be a great fit for our firm…”