Business Development Post #2 – Analyze how you stack up! Okay, now that I know what GCs care about in terms of big picture issues and challenges, how are we doing as a firm vs. our competitors or …

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We’re half way through the fourth quarter of this year, 2015, and like the team here at Manzama, I’m sure many of you our peers and clients in the legal industry and at law firms across the country …

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Cultivating a Culture Of Awareness A Better Informed Workforce Is More Likely to Contribute Creative Thinking By Peter Ozolin Law firm marketing professionals and attorneys often find themselves at a standoff. The attorneys look at marketing and ask …

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By Merry Neitlich, Managing Partner, Extreme Marketing Recently, while working with a specialty practice area boutique law firm with 40 attorneys, we tapped on Manzama once again to assist us with finding a poignant point of entry to …

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Selling legal services has never been more challenging. The pressure to differentiate yourself or your firm from the competition is intense. To drive business development and strengthen client relationships, legal professionals must position themselves as thought leaders by …

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